You’re here today because you are interested in some local business online marketing tips. Considering our current consumer population is so dependent on the internet, it is important to utilize the world-wide-web as a tool to increase awareness of your business.
The internet is perhaps the most innovative marketing tool in mankind’s history. I know that sounds a bit dramatic, but it’s true. The internet provides a vehicle for instant and infinite global communication. The online commercial world today is incredibly fast-paced because of the consequential increase in efficiency.
Before we take a look at a few local business online marketing tips, I’d like to commend you on your commitment to expand your business. A true entrepreneurial spirit is rare.
“If your business is not online, your business will no longer be a business” – Bill Gates
Now let’s check out some local business online marketing strategies.
Promote Using Google
We’ve all used Google plenty before. Perhaps that’s how you find my blog today. Studies show that ranking on the initial search results page in popular search engines is exponentially more valuable.
In fact, the top 3 spots on that first page are the most valuable. Why? Because of what I mentioned before; we as consumers depend on the internet to find the information, goods, and services we need.
Regardless of what kind of local business you run, you can benefit immensely from increasing your exposure on Google.
One of the strategies used in this form of local business online marketing is SEO; or search engine optimization. This is essentially a marketing technique used to target popular search terms related your business niche.
For example: Eddy owns a pizza parlor in Chicago. If he performs proper keyword research, he might find that 1,000 people locally are searching for ‘pizza delivery Chicago’ daily.
He can then target this keyword by creating web content, shooting a YouTube video, or paying for advertizing space. I can’t stress enough how valuable SEO can be. It should definitely play a role in your local business online marketing strategy.
I’m sure that you are all familiar with social media. In fact, if you’re like most people, you probably spend more time than you should on the likes of Twitter and Facebook.
Because so many people spend so much time using these popular social networking platforms, they are valuable marketing tools.
If you can build a following using these platforms, you can essentially build a client list. After a sizeable list is built you can tweet product information on twitter or advertise specials on a Facebook post.
Utilizing social media is incredibly user-friendly. Because it is so accessible and effective, utilizing social media is a fantastic local business online marketing strategy.
Increasing your business’s exposure online is vital to your success. That being said, don’t let the idea of internet marketing stress you out.
Establishing a legitimate and functioning online presence for your business has never been easier. I hope you find the aforementioned local business online marketing strategies to be profitable.