The largest explosion to hit online marketing right now is local business online marketing solution.
Traditional phone book advertising is dead and people use their computers to search for products online. So that means that product research and comparison happens online. 67% of those researching online purchase their product offline. So what does that means? It tells you that they actually shop at a offline business.
Search engines are investing millions into perfecting local searches in order to make more user-friendly and people discovered this. It is much easier to search online because you can type in a phrase or keyword, and the businesses will pop up that offers the product or service.
In 2008 advertising spends for local searches were $3 billion and for 2010 is projected to spend $13 billion. 43% of all searches on Google included a geographical identifier like a city or zip code and 61% of local searchers ended up purchasing offline. Over 5 million offline businesses in the United States are all using local online marketing and millions more across the globe are doing it too.
Research shows that local businesses are transferring their spending from traditional means to on online medium. Most businesses have no Internet Marketing strategies and it is an open game for Local Marketing Consultants to show them the way.
This is a huge market for online marketers and they can help businesses in their area to use online marketing by doing it for them. The successful businesses are already doing it and with virtually NO competition at all. These businesses are paying someone else to get them results
There is no difference between Internet marketing for offline businesses and proper, quality marketing in the offline world It is just in a digital format and gives much more information than people would get offline.
You can start your own local business online marketing is a great solution to the unemployment problem.